How a Blind Man Uses the iPhone.
So we though Siri was pointless. See it in action now.
Techie talk and Invitation to the new office
So I got a fair bit of feedback from my last featured article on Boomerang for Gmail. It seems my post was a little too technical. I perhaps misjudged my subscribers. In future I will restrict those articles to the Technology Blog. (Sorry!)
In other news I am now working from a new office in the fabulous Woodend. The office is very spacious and I am happy to welcome you to pop in if you need a desk, wifi or a cuppa for a few hours. You can even have a go at drawing something on our new 18sqm whiteboard wall. I promise good company and ‘non-techie’ chat. We work completely flexi hours so it might be best to drop me a tweet or an email before hand to make sure somebody is in the office.
Understanding the EU Cookie Law in under 3 Minutes
Here is a nice simple video that explains the cookie law (and how stupid it is) in under 3 minutes.
Tidy up your Inbox with Boomerang
I am a die hard Gmail fan. Google Apps is the power behind my business. I do not struggle with Outlook crashing or taking 10 minutes to start up. I can access my emails, contacts, calendars and documents from anywhere with an internet connection. If you had not guessed – I love it!
I try my best to be inbox zero (see Managing Your Inbox). However there are times I get an email and think ‘I wish I received that tomorrow morning when I had time to deal with it’. I am sure you feel the same. Well there is an amazing tool called Boomerang. This lets you select an email and ask it to disappear but come back in to your inbox in 2 hours, tomorrow, next week or anytime you specify. Check out this video clip for more information.
If you use Gmail then you have to install this add-on!
Don’t worry if you are still using the frustratingly slow and archaic Outlook. There is hope – you could always switch to Google. Alternatively there is an Outlook plugin.
Now excuse me while I procrastinate some emails!
This, Jen, is the internet
For you geeks out there one of my favourite scenes from The IT Crowd.
7 Constructive Ways For SEOs To Use Pinterest
- Connect with relevant users. Comment on posts, cc users with @mentions, repin original content, or “like” pins when it’s not appropriate to repin. Engage with other users as you would on any other social media site. One of Pinterest’s huge advantages is its relatively young age — your outreach efforts may get much more attention on Pinterest than they would on a saturated network like Twitter or Facebook.
- Use Pinterest for linkbuilding outreach campaigns. Thunder SEO’s Monique Pouget wrote a terrific guide on creating linkbuilding personas with Pinterest.
- Optimize your page to get found by other Pinterest users. Trick out your Pinterest page by linking to your website and optimize your “about” section with relevant keyboards.
- Expand your brand-controlled search results. When someone searches your brand, your Pinterest profile can appear in the SERPs along with your site and your other social media profiles, so you’ve now got another brand-controlled site to appear on the first page (always useful for brand reputation monitoring). Make sure your Pinterest page is set to show up on SERPs by ensuring “Hide your Pinterest profile from search engines” is switched OFF in your account settings.
- Focus on targeted, brand-friendly pins that will result in click-through traffic. Pin only for your target audience and pin images that encourage click-throughs (partial infographics or infographics with small text are great for this). Optimize your landing page to encourage Pinterest users to hang around or check out your services.
- Use Pinterest to curate useful content for your industry. Pinterest is an insanely effective visual bookmarking tool. Instead of pinning your own content, build your authority and add to the discussion by pinning relevant content from others.
- Always measure your successes and failures. Analyze your site’s Pinterest traffic to see which pins are effective and which aren’t. You can also use tools like Pinreach to measure your Pinterest profile analytics.