Andy Gambles

I regularly attend a large number of business networking events and seminars. During such events I get handed business cards from the people I meet. It is incredibly surprising how many businesses use a free ISP email account rather than their own business domain.

By ISP account I mean such as @aol.com or @btinternet.com. I have even had business cards with @hotmail.com on them. This is a completely wasted opportunity. Many of these same business cards also have the company website on them which is a properly registered and branded domain. So why waste this branding opportunity.

By using your ISP as your email address you are effectively advertising their services everytime you use your email. Instead get your email set-up to use @yourbusinessdomain.com. This means that everytime you email someone you re-affirm your brand identity to them. It is your business address they will see in their email software, it is your business address they will need to type when they email you. It is effectively free branding.

Setting up email to use your own domain is very simple. A quick call to your web host or domain registrar will provide you with details of how to do this. Of course alternatively you can get in touch with us AGUK Solutions Ltd and we can happily advise on what you need to do.