Andy Gambles

TalkTalk have launched a new media campaign. The campaign involves ex-pick pocketers going around London and putting money back into peoples pockets and bags.

I have referred to this as a campaign as that is effectively what it is. At first I wondered how putting £20.00 into a strangers pocket is going to gain any exposure, especially if they do not know.

But already social media sites like Twitter are buzzing with tweets and re-tweets about the stunt. I imagine it will not be long before we have FaceBook status updates "I just found £20.00 in my back pocket must have been TalkTalk"

This was probably the intended reaction TalkTalk have hoped for effectively paying individuals £20.00 to Talk about them.

What do you think about the stunt?