Andy Gambles

Internet Entrepreneur / Consultant / Mentor and Tea making guru 
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Bad Email Marketing

 
February 26, 2010

Why you should always test your unsubscribe process

Clicking the unsubscribe link in a recent email I received presented me with the above page. (click image to enlarge). Clearly the company in questions has not fully tested the unsubscribe process. 

When running an email campaign you want to ensure the best experience at all times for your recipients. The unsubscribe process should be clean and simple. If they want to leave your list make it quick and painless and avoid any spam reports.

Remember to always test the entire mailing list process including subscribing to your own list and unsubscribing.

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January 11, 2010

How Not to Handle Unsubscribe Requests

I just received an email from a company (GH Stationers Limited) I never heard of trying to sell me ink cartridges. No where does the email mention how they got my details. It does have the phrase

PS I hope this email isnt thought of as spam, we would just like to the opportunity to quote you 

which, rather strangely, is in the body of the email rather than after the signature. Anyhow grammar aside the most interesting is the unsubscribe text at the bottom of the email. This is copied verbatim.

We apologise if you have received this email in error. To UNSUBSCRIBE from further emails regarding special offers etc, please reply to this message and ask to be removed from the mailing list. Many Thanks.  to complete this, we need a few bits of information. 1) where in the country you are 2) email address that it is being sent to 3) when you revived your last email from ourselves. 

Am I really going to go to the trouble of providing all this information? No thanks hit [Report spam]

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Filed under  //   Bad Email Marketing   Email Marketing  

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