Rapportive profile for your email marketing
I have not spoke about Rapportive before (I will post about it soon). Briefly rapportive is an Add-on for some popular email applications such as Gmail. It shows detailed information about the sender of an email you received collated from social networks.
For instance if you get an email from me you will see my handsome face, my recent tweets and links to LinkedIn and this blog.
However I also send out regular email marketing campaigns from ServerTastic using the amazing MailChimp system. This uses the email address list@ as the reply. For users with Rapportive installed (which I would not be surprised if it starts reaching the millions) they would get a blank profile.
This is a bit of a wasted opportunity. So I created a Rapportive profile for list@. It was simply a case of creating a Gravatar. Then logging in to Google Apps using the list@ email address (you can use anything where you have Rapportive installed) and then clicking "My Profile". I was then able to add the ServerTastic twitter feed and FaceBook page.
Now if a user receives my email marketing and they use Rapportive they get all this added information.
