Put Pocketing and Social Media
TalkTalk have launched a new media campaign. The campaign involves ex-pick pocketers going around London and putting money back into peoples pockets and bags.
I have referred to this as a campaign as that is effectively what it is. At first I wondered how putting £20.00 into a strangers pocket is going to gain any exposure, especially if they do not know.
But already social media sites like Twitter are buzzing with tweets and re-tweets about the stunt. I imagine it will not be long before we have FaceBook status updates "I just found £20.00 in my back pocket must have been TalkTalk"
This was probably the intended reaction TalkTalk have hoped for effectively paying individuals £20.00 to Talk about them.
What do you think about the stunt?
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