This is an example of VR (Virtual Reality)* AR (Augmented Reality) in a high street shop (Lego). The demonstration is being performed by my two sons James and Jordan (thank you boys). Basically you hold up a box of lego to the camera and it shows you a live animation of the contents built.

This is an absolute brilliant implementation of VR and certainly captivated my attention.

*Thank you to Jonathan Caines for pointing out it is actually Augmented Reality not Virtual Reality. I thought there was a word for it at the time but could not think of it!