This article from E-consultancy highlights the problem with Google now encrypting keyword data, (not provided) making a more noticeable appearance on your stats.

The article is well worth a read (link above).

There are a couple of observations I can make from this. Google is obviously confident that it no longer needs to prove how important it is to webmasters. It also now provides Google with the opportunity to make this information a premium service, perhaps in Google Analytics (another shock horror – Google charging for a service?)

What are your thoughts?